In order to rank well in search engines, it is very important to pay attention to the structure of your website. The secret is to develop a site
(1) Entered seed keyword into Market Samurai
structure that consists of a main theme keyword and a list of related category keywords. The theme keyword will describe the overall theme of your website while the category keywords will describe different categories within your website.
(2) List of Potential Niches Generated by Market Samurai
Day 4 of The Challenge teaches us on how to drill down on a market to identify our theme and category keywords using Market Samurai. Here is the basic process: First, we enter a seed keyword into Market Samurai, which represents the market we want to explore (1). Then Market Samurai’s Keyword Research module will return a list of potential “niches” within that market (2). We can then choose a niche we would like to explore in more detail. Market Samurai can then repeat the process and generate a list of micro niches for the niche we chose (3). It is at this step that we can identify our theme keyword and category keywords.
(3) Generated List of Micro Niches
In order to identify a suitable theme keyword and category keywords, we have to narrow down our list of micro niches within Market Samurai. We are looking for keywords that have a significant amount of traffic and a reasonable level of competition. By applying some filers to our list of niche ideas, we are able to obtain a smaller list of possible niches (4). Here are the filters we need to apply:
- SEO Traffic Filter of 80: We are looking for a daily traffic of more than 80 visits
- Phrase to Brad Match Filter of 15%: We are making sure that the keyword is actually relevant. Anything lower than 15% tells us that people are not actually looking for that keyword.
- SEO Competition Filter of 30,000: We are looking for keywords with less than 30,000 competing websites.
(4) Applying Filters To Obtain Theme and Category Keywords
At the end of this step, you will have a main theme keyword and a list of related category keywords. Building your site around this site structure will maximize your chances of being ranked higher on search engines, such as Google.
